ShaleCoin is the first Oil & Gas service
provider to offer crypto mining solutions
to E&Ps.

Investors & oil and gas operators can count on ShaleCoin to create value through mining crypto assets by exchanging waste for liquidity, delivered with integrity and bold innovation.

What's sets us apart

We are Oil & Gas Insiders (Partners)

Our partners have a long and
successful record stemming
from fracking and E&P
service providers. We are a
trusted face in the industry.

We Have our Own
Test-lab Gas Wells (North Texas)

Having access to fully operational gas wells enables us to test, manage & perform quality assurance before presenting new solutions to our customers.

Branding/Marketing
Agency as partnership

As a core strength, ShaleCoin is equipped with a strong marketing, branding & design team, ready to deliver award winning presentations and materials with agility.

Proven success track record
from partners in
a variety of Industries

From Fracking to physical therapy corporations, all the way to MLM and marketing firms, our partners have the business.

We are expanding our footprint to offer a unique opportunity for peers, customers and investors to create value & wealth by utilizing the Earth’s natural resources to their fullest potential.

Key Leadership

Sergio Luna

Founding Partner

Entrepreneur and investor in a variety of businesses, including multi-level marketing, crypto currency, branding agency, and real estate.

Chad Elms

Founding Partner

Chad Elms is a serial entrepreneur with a history of growing and selling companies in multiple industries.


Aaron Lewallen

Founding Partner

Aaron has had extensive experience with a Fortune 500 Oilfield Services company.

SERGIO LUNA

founding partner

Entrepreneur and investor in a variety of businesses, including multi-level marketing, cryptocurrency, branding agency, and real estate.
With over 20 years of experience in the branding/marketing industry, Sergio also leads Rojo 032’s creative team.
Since graduating from Latin America’s top-ranked business school, Monterrey Tech University, he has worked with a variety of companies in the areas of strategic branding, design, and web development.
Through Rojo 032 he has created & served various national and international brands, including Predictive Index Worldwide, The Bevy Hotel a Double Tree by Hilton, Natura, Healthcare Standards Institute (HSI), among others.
Sergio is an avid learner and constant student in many areas. His latest training was in cryptocurrency and blockchain, completing “cryptocurrencies & blockchain” MIT course at the top 5% of his class.
His hobbies & passion include being a passionate NFT art collector, DEFI builder, and spending time with his family in San Antonio, TX.

CHAD ELMS

founding partner

Chad Elms is a serial entrepreneur with a history of growing and selling companies in multiple industries. Many companies he was involved with regularly listed on the Inc 5000 list, as well as the Best Places to Work in the area.

Chad was also a Founding Partner of an Outpatient Physical Therapy company and was responsible for helping to grow the company from 1 to 16 locations, about 150 employees, and a P&L of over $30M per year. This practice was voted as the Top Practice in the Nation in 2015 by Advance Magazine.
He personally negotiated multiple M&As of this company and an ultimate sale to a publicly traded company. Exit multiple was well above industry standard due to the systems, processes, and organizational structure that Mr. Elms helped implement.
His hobbies include functional fitness, hunting and fishing, investing, business consulting, and spending time with his wife and son.

AARON LEWALLEN

founding partner

Aaron has had extensive experience with a Fortune 500 Oilfield Services company, progressing his employment through Engineering, Business Development, and Operations Management of $30M annual P&L in less than 8 years. His division was one of the most
profitable divisions in the entire U.S. His direct operation was featured in Well Linked magazine and was the cover story in an issue of World Oil.
He is a founding partner of a startup oilfield service company with growth to over 100 employees in less than 5 years. Leveraging technology and diversified operations in 4 different U.S. shale basins, negotiated a successful exit sale with above market multiple on strong earnings. He had continued involvement in the acquiring company that helped them to further develop the business line to the point it will be their most profitable division for 2021 with $1M per month in EBITDA.
Aaron has a B.S. in Manufacturing Engineering from Tarleton State University and M.B.A in Supply Chain and Marketing from Texas Christian University.

Our Mission

Investors & oil and gas operators can count on ShaleCoin to create value through mining crypto assets by exchanging waste for liquidity, delivered with integrity and bold innovation.

Values

ShaleCoin has four core values with each value grounded
in a set of actionable practices.

Faith

We honor God by using our gifts and talents to serve others with excellence.

Integrity

It’s all about healthy relationships and doing the right thing, even when no one else is watching.

Innovation

Thinking outside the box, we bring the latest technology to the crypto & oil and gas industries.

Environmental Sustainability

We create value by using natural resources and decreasing carbon emissions. A healthy planet is paramount.